Payal & Zinal is a vibrant and youthful premium designer wear brand that offers a diverse range of outfits with universal appeal. Launched in 2016, the brand is the brainchild of two college classmates turned partners, Payal and Zinal, who have built their brand around refreshing, quirky, and youthful designs. With striking embroidery and surface ornamentations, the outfits are simple yet unique and become so much more once worn. The brand doesn't shy away from experimenting with colors and textures and often surprises customers with prints ornamented with eccentric details. Payal & Zinal is committed to delivering an exquisite craftsmanship, providing excellent customer service, and ensuring quick delivery to make every purchase a positive experience. The brand values customer feedback and strives to continuously improve the customer's shopping experience.
Yellow Sky worked with Payal & Zinal to design and develop a custom eCommerce website that showcases their unique brand and extensive collection of premium designer wear. Our team of experts created a visually appealing and user-friendly interface that allows customers to easily browse and purchase products. We also implemented various performance marketing strategies, such as search engine optimization (SEO) and pay-per-click (PPC) advertising, to drive targeted traffic to the site and increase conversions. The result was a significant increase in online sales and a more efficient and effective digital marketing strategy for the brand.
Our team at Yellow Sky worked closely with Payal & Zinal to create an exceptional e-commerce website that aligned with their brand vision and provided an easy and seamless shopping experience for their customers. By optimizing the website for performance, we ensured that the site loaded quickly and provided a smooth user experience, which led to higher conversion rates and increased customer satisfaction.
In addition, our team implemented a comprehensive performance marketing strategy that included targeted advertising campaigns and search engine optimization to drive traffic to the website and increase sales. This strategy resulted in increased visibility for Payal & Zinal's brand and products, which led to higher website traffic and ultimately more sales.
By partnering with us, Payal & Zinal were able to improve their online presence and increase their revenue through a user-friendly website and effective performance marketing.